You’re part of a great organization that does incredible work. You likely have an existing network of staff, board members, volunteers, donors and program participants who already love your cause. Whether you have a huge marketing department or, like many, you’re a marketing team of one, make sure you’re equipping your supporters with everything they need to help you exceed your goals this November. Here are the Top 5 ways to activate your supporters this #GivingTuesday:
November 27th shouldn’t be the first time your supporters hear from you! Reach out now and remind them that Giving Tuesday is right around the corner. Those that want to give may need the chance to plan or save for their donation, and recruiting individual fundraisers now will give them ample time to prepare their asks.
Collect and create compelling content not just for your own social channels– distribute it to your network to share too! Videos, attention grabbing GIFs, high quality photos of your programs and infographics can be enough to catch the eye of a new donor or supporter. Using Social Press Kit, you can package these assets along with powerful messaging, and your supporters can share them with their personal networks in just one click.
As nonprofit professionals, sharing about our organizations can seem second nature, but a lot of people just don’t know where to start. Remind them of your mission statement and any messaging guidelines. Offer suggestions of what they can post, including sharing their personal connection to your cause, a specific story from volunteering, or powerful statistics about the need you serve or the organization’s impact.
You’ve probably set a fundraising goal for Giving Tuesday, possibly even engagement and social media goals as well. Sharing these targets with your supporters reminds them they are part of your team and can inspire them to take action! Be clear in what you are asking of them, and how they can best help you realize these goals.
Last but definitely not least, remind them why they love your cause. This is a great time to update your supporters on what you’ve accomplished this year and any plans for the future. After all, on Giving Tuesday and year-round, every dollar has a real impact. Don’t forget to thank them before, during and after fundraising, because we all know that we couldn’t do what we do without them!
Social Press Kit is 50% off for registered nonprofit organizations!
Bre is marketing and sales professional focusing on technology tools for nonprofit organizations. When she’s not at the office, you can find her on a long run on the beach or watching a Yankees game.