5 Influencer Marketing Stats to Know In 2023

Did you know that over 90% of brands utilize influencers in their marketing strategy to tap new audiences in an organic, meaningful way? As the digital marketing landscape evolves and users demand more UGC style content from trusted sources, it’s safe to say influencer marketing will continue to make a splash in 2023. Let’s dive into some stats.

1. 89% of marketers say ROI from influencer marketing is comparable to, or better than, other marketing channels.

According to Mediakix, 48% of marketers say that ROI from influencer marketing is better than other marketing channels. 41% say returns are equal to other sources.

2. 80% of marketers find influencer marketing is an effective way to achieve their business goals.

Mediakix also found that only 20% of marketers felt it was ineffective or were neutral.

3. For every $1 spent on influencer marketing, businesses made $5.20 in return. 

A 2019 survey by Influencer Marketing Hub emphasized that influencer marketing can be highly lucrative for brands, and with an ROI like that, who are we to disagree?

4. Over 60% of marketers intend to increase their influencer marketing budget.

The same survey found that over half of  the surveyed brands intended to increase their yearly influencer spend.

5. 27% of internet users are expected to block advertising on their devices.

It’s no secret that it has become increasingly difficult to reach your target audience through traditional digital advertising tactics and according to Statista, it may become even more difficult. Nearly 27% of internet users intend to use ad blockers on their devices, so reaching them in areas that they already frequent in an organic way is key to breaking through.

If influencer marketing wasn’t already in your 2023 marketing plan, we hope we’ve given you some food for thought.

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