You’ve worked tirelessly on making great marketing content for your 2019 fundraising campaign, film release, or organization, but now it’s time to enlist your network to help spread the word. Your supporters are important, busy individuals, and between having to download the attachment or copy/paste text, experiencing technical difficulties, and finding the correct link, CTA and language, there are several barriers to them getting involved. Whether your goal is to get 1 celebrity to share, 10 board members to share, or 10,000 volunteers to share, building a social media toolkit with Social Press Kit ensures that they have exactly what they need to easily participate. Here’s your guide with the top nine ways to make the most of your Social Press Kit this year!
When your supporters visit your Press Kit, they should feel like it’s a continuation of your website or brand. Change your Header Image to something that captures your organization or campaign identity. Be sure to change the Featured Color, make a descriptive Press Kit name, and add your organization’s Social Accounts.
Pro Tip: You can Download a PSD Template for your banner from Edit Mode of your Social Press Kit
Turning on your Display Alert Bar, you can add some valuable information to help your advocates. Use this space to highlight a specific ask or key date, embed a video with information about the campaign, or provide instructions on how to use the Social Press Kit.
Find what your supporters like best and prioritize those social posts and platforms. From your Analytics Dashboard, you can see what social platforms your users prefer, and a breakdown of how many people shared which individual posts. If you see that your supporters prefer Twitter or love sharing posts with GIFs, you can focus your attention on those types of posts in your next campaign.
Pro Tip: You can export an Analytics Report to present your success to your client or leadership!
Create and post quality content that inspires them to share with their personal networks. High-quality images and video are becoming increasingly necessary for someone to pause from their never-ending scroll and take in what you are presenting.
Are you sending your SPK to your talent’s social media manager or to your Board of Directors? Want to make sure the campaign stays under-wraps before launch? From Edit Mode on your Press Kit, turn on Password Protect in the top left if you want your supporters to enter a password before they can view and share your social content.
There are several ways to get your Social Press Kit out there and encourage participation. Leverage the fact that your Press Kit lives on a unique URL, and therefore is a living hub for the most accurate, up-to-date information– send it out via email or text to get people sharing! Check out this case study on how this organization was able to engage thousands during their awareness month.
Pro Tip: Not sure why earned media is important? This white paper covers why you should cut back on the influencer and paid media budgets until you are activating the supporters you already have!
From your Dashboard, clicking on Embed will show you snippets of code for each Press Kit. Simply copy/paste the code once onto your website or a web page you manage to populate the live SPK on that page! Any changes you make to your SPK will be reflected in real time, and all shares from the embedded page will also be tracked in your Analytics.
Pro Tip: Create a “Get Involved” page on your website so supporters and fans have easy access to the most relevant social content.
If you’ve never sent out a Social Press Kit before, be sure to help your advocates understand what the tool is and why you’re using it. Some sample text is:
We need your help to spread the word! Check-out our Social Press Kit with ready-to-share posts about our initiative. Don’t worry, we don’t store any of your account info– this just makes it as easy as possible for you to get involved!
Pro Tip: Take a screenshot of your SPK and hyperlink it in the body of your email so your supporters can get a quick preview of what’s in store.
If you want your supporters to share something tomorrow, it shouldn’t be the first time they’re hearing this ask! Make sure to send out your SPK early so they know what you need them sharing about. The Timeline fields under each post and the Key Dates at the top of each campaign can help give your supporters context on when to share what.
But wait, what if your big push is tomorrow? No problem! The click-to-post capability of SPK means that your supporters don’t need a ton of time to prepare, so you can still boost your engagement in the final hour!
With Social Press Kit, your advocates, supporters and influencers can distribute your approved content to their personal networks in one click!
Bre is a Director at Social Press Kit and loves exploring transformative technologies. When she’s not at the office, you can find her on a long run or watching a Yankees game.