Getting the Last Laugh

Nowadays, everyone is a self-proclaimed comedian, especially on the internet. Even burger joints are being praised for their comical presence online. However, to stand out from the crowd, you can’t only be funny. So how can you make sure your next clever post totally slays? Follow these tips to create entertaining content that will rake in those followers…and the LOLs.  

Plan it out.  

It’s important to know what your brand intends to post ahead of time. Planning out what you want to say on your social media accounts helps guarantee that your content is well thought out, can be easily understood by your audience and is posted at the appropriate time. Drafting your posts ensures that only the best are seen by users. One way to accomplish this is to create a content calendar outlining assets, copy and times for all prospective social activity. This will give you plenty of time to re-read and revise before you hit the share button. In addition, when a hot new topic arises, having everything planned out makes it easy for you to switch gears and incorporate what’s trending into your feed, making sure you stay #relatable.

Know your audience.

Every brand has its own demographic they are trying to appeal to. To get the most out of your cleverly thought out post, it’s important to make sure it’s tailored to your followers. Users are actively engaging with the latest trends and memes dominating their discover pages. Know what resonates with your audience so you can refine your content to highlight what they consider worthy of a double tap.

Hit refresh.

This sounds easy, but so many people get caught up in making sure everything is craftily thought out. The truth of the matter is, some of the best posts come from a spur of the moment thought. It doesn’t have to be complicated; overthinking can cloud your view and prevent you from finding that perfect punch line. Next time you’re stuck staring at your computer screen trying to come up with a witty caption, take a moment to clear your head. Take a break, come back later and watch the creative juices start to flow.

Be savage.

Don’t be afraid to take risks. If the moment is right, have a little fun! It’s okay to call someone out or poke fun at the competition if it’s done tastefully and respectfully. When you start to roast your competitors on social, people will notice. Take advantage of these moments to bring people over to your side and join your following. You know you’re better than the competition, so let your followers (and theirs 😉) know.

Don’t live under a rock.

In this fast-paced, internet-fueled market, it’s easy to be left in the dust when it comes to knowing what’s hot and what’s not. It’s important to stay on top of what is trending and not get caught making references to old news. Lucky for us social media platforms are great tools for keeping up with all the latest headlines. Stay in the loop by doing a daily sweep of these trends on Twitter and Instagram. You never know, the next hot topic could align perfectly with your brand strategy for your next killer post.