The Life of a Social Post

Every organization or brand has a network of staff, customers, partners, volunteers, and other advocates. These existing supporters are significant “influencers” in their personal networks–my colleagues, friends, family, and old classmates who care about me are inclined to care about the brands, products, and causes I choose to share on social media. In fact, research shows that people are significantly more inclined to engage with social content about a brand shared by friends and family than promoted posts or ads. So before you go spending on paid ads or influencers, be sure you’re activating the network you already have.

The Life of a Social Post Infographic: People are most inclined to share and engage with content from friends and family over paid media and influencers.